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Market

CBS CORPORATION(NYSE:CBS) trying to regain lost footage with Sci-fi, Super Bowl and Grammy

January 14, 2013 by Tom Turner in Market with 0 Comments

Northern, WI 1/14/2013 (tradewatchmedia) – The once most watched network on television tried to whitewash its slipping viewership ratings and is making a concerted effort to gain first-position. Stephen King novel-based sci-fi series as well as three other programs are slated to hit the tube this summer. CBS CORPORATION(NYSE:CBS) slid 10 rungs lower on the 18-49 year-old viewer ladder which is most preferred by advertisers. Nina Tassler, the networks entertainment chief made a press announcement in Pasadena, California that the slippage is a mere ripple and that CBS CORPORATION(NYSE:CBS) is still number one in the 25-54 year-old segment. She further scoffed reports saying that the network always aimed at broad-spectrum viewership and was never niche-targeted.

Full-scale restoration attempts
No stone is being left unturned in reviving CBS CORPORATION(NYSE:CBS)’ slipping ratings. Viewers are in for a veritable spread of visual treats. The Maine setting sci-fi thriller, “Under the Dome”, produced by Amblin Entertainment, “Big Brother”-the reality show, “Unforgettable”-the police show, negotiations for the 11th season of the highly popular series “Two and a Half Men”, the exclusive Super Bowl and the Grammy coverage right round the corner and the reel is rolling for 2013.

Kicking off to a good season
A News Conference report quoted Leslie Moonves, CEO announcement of $4 million worth of advertising spots being sold for the super-bowl and forecasted a comeback from the loss of 7.7 percent of total viewership that they suffered between September 2012 and now. This forecast being attributed primarily to Grammy and Super Bowl audiences.

Bad viewership-weather makes no exceptions
Competition is rife amongst all major TV networks with CBS CORPORATION(NYSE:CBS) not being the only one to have taken a hit. The September to January season has seen ebb in viewership across all players. Fox slid 20 percent in the 18-49 year-old niche, ABC slid by 8 percent, NBC upped by 19 percent. The only network that went unscathed was NBC, owned by Comcast Corp.

Full-steam ahead
As per the stats provided by television networks, ABC outran CBS CORPORATION(NYSE:CBS) and NBC with Letterman’s Jan 10th move to the 11:35pm slot. CBS CORPORATION(NYSE:CBS) is forging ahead with Amazon, Hulu and Netflix streaming services for all their shows. A six day prior promotions broadcast of the Super Bowl championship (at its New Orleans venue), is an attempt to attract viewership akin to the 111.3 million mark that the game did with the New York Giants win in last year’s Super Bowl game.

The New York CBS CORPORATION(NYSE:CBS)’ (headed by Chairman Sumner Redstone) share price rose up to $38.57 thus gaining 0.08 percent.

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About Tom Turner

Tom Turner joined Trade Watch Media Company in September 2010, Tom is a national reporter and has helped Poynter explore the journalistic values and the legal challenges related to new technologies, especially social media. Tom has travelled the country and overseas reporting on a variety of stories from the presidential election to the impact of the Great Recession on cities and families

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